Broadcasting Careers Information | Four Primary Ways to Get Your Foot in The Door

Some Decent options for your Broadcasting career...But One Sure Fire Way To Break Into Radio Broadcasting:


If you want to become an on-air radio broadcaster, you have four primary options. In this entry, I'll cover just the first one so as not to overwhelm you.

(1) Teach yourself.

This involves approaching a public access community radio station, or Internet radio company like Talk Shoe.com or Blog Talk Radio.com

This is a great way for the person who thinks they may want to get into broadcasting to test drive the industry. The monetary outlay is minimal (as little as $25-$50 per month) and, hey, it’s broadcasting (with little or no audience to complain about you cutting your teeth at their expense).


Buying Your Own Brokered Time

Smart business owners, among others, would do well to take a closer look at purchasing their own time slot from a local station.

Let’s face it; we’re bombarded with so many advertising messages daily it’s difficult for your ad to stick out.

Purchasing your own time positions you as an expert in your field. People subconsciously believe that if you’re on the radio you must know your stuff. Plus, you’re giving free information and advice that positions you as an expert in your field.

I’ve done this myself and had tremendous success with it. All my marketing materials mentioned the radio show, which increased credibility among those unable to listen.

Feel free to contact me if this of interest and I can help you avoid the pitfalls many beginners experience.

Public Access Community Radio

Many communities have public access radio stations. Most require a significant amount of volunteering before being considered for your own show, but it is a way to break in if you have the time. Contact your local Program Director to determine if this is time efficient for you.

"O.K. one of these worked and I’m in, now what?"

The old saying “practice makes perfect” only applies in broadcasting if you are practicing the correct techniques. Chances are high that if you’ve never been trained properly, your “practice won’t make perfect”.

Finding a teacher/mentor is critical to your continued development.

You may look at the local landscape and offer a broadcaster a fee to critique your work if there is no one immediately available to you. The danger you run into with this approach is there is no real way for you to know exactly how good of a teacher this person is since they don’t do this on a regular basis.

Eventually though, if you are passionate enough about it, you may develop your own style. This may enable you (hopefully) to produce shows for commercial radio admired by thousands, if not millions, of people.

The downside to this path is the learning curve is long and slow but success has been occasionally achieved this way.

People who do well in this format are generally self-starters. The type who may read up on things, visit forums seeking guidance and advice, prefer learning on their own and are generally well able to sell themselves.

My next entry will cover the 'dreaded' Broadcasting Schools.... and whether they should be taken seriously.

Until then,

Many Blessings

Michael Madden
http://www.BroadcastingSchool.com